Self-Paced Online Leader Brand Training
Reason for the Course
We feel passionately about helping talented people build and manage a personal leader brand that helps achieve personal and professional goals. In this online, self-paced training, we are pleased to share our breakthrough methodology to align your performance and your perception to advance to the next level, achieve a career milestone, change jobs, change perception inside your organization, build thought leadership and more.
What Does the Course Cover?
In 20+ learning modules, up to 45 hours of training, and 3 optional sessions with a certified Brand Promise coach, you will:
Establish a clear reason for action – a deeply rooted set of reasons for working on your personal leader brand. This isn’t your typical “what do you want to achieve” exercise.
Gauge your own motivation to create change in your brand – building a personal leader brand is like managing a change process.
Conduct a stakeholder assessment to understand how others perceive you versus how you want to be perceived – understanding gaps is critical to strengthening your brand.
Use assessment tools to confirm strengths and primary character traits – to build on and minimize strengths (yes, strengths can be too strong).
Develop a unique value proposition that serves as both a guide for your personal narrative and your behavior, actions, communication and more.
Choosing a few of the 12 ways to build your personal leader brand – and applying these strategies. Some of these include, “Making the Ask,” “Meetings, Meetings, Meetings,” and “Online Presence,” and “Behavioral Flexibility.”
Validating, renewing and ensure your personal leader brand sticks and remains relevant (psst, your brand only has a 1-year lifespan because you will grow and evolve professionally).
Who Is This Course For?
Online personal leader brand training from The Brand Promise is for professionals at any stage of their careers, at any size company, and for those in transition.
We offer two tracks – one for job seekers and one for people who want to build their personal leader brands inside of their existing organizations (and yes, solopreneurs, that includes you too).
How Is the Course Structured?
This course is built on the renowned LINCspring transformational coaching and professional learning platform. LINC blends reflection and hands-on practice, the basis of the Model of Generativity designed by Dr. Arthena Hall, a professor at Stanford University Graduate School of Education.
Each module has a video, two points of reflection and an activity to apply the concepts. There are three optional coaching sessions available to all participants at key milestones in the program. Coaching sessions are with a certified Brand Promise coach. You’ll have immediate access to all course material and can review them at your own pace. It also includes additional PDF and video content for your reference
How Can You Sign Up?
Developing your personal leader brand exclusively with a certified Brand Promise coach can cost up to $3,000. To make this material accessible to a broader group of people, we’ve created the online version with three optional coaching sessions. The cost to enroll is $395. If you think this sounds like a fit for you, click the "start today" button below.